Seth Godin has a great article regarding goals, success and comfort-zones that arrest your growth. He explains it with a simple chart where a comfort-zone called Local Max keeps most of us from reaching the Big Max. A must read for anyone who dream big.
Of course, it’s not just about growing sales or revenues. The Big Max/Local Max paradox affects everything from education to non-profits to politicians. If you have a “Max”, whatever you’re measuring, the odds are you’re actually dealing with a Local Max, not the Big one.